What is immersive branding?
Immersive branding is an experiential marketing activity in which the customer is fully surrounded by branded visuals, sounds, and other immersive features that may resemble an imaginary world. These immersive advertising campaigns place the customer’s experience at the centre; the brand is subtly present.
An immersive branding campaign is usually developed by a brand’s marketing team, together with a group of creators and artists who are in charge of putting together installations and experiences. These are designed to be innovative and unexpected, stunning customers and creating a positive experience that stays ingrained in their minds.
Immersive marketing activities include: out of home immersive advertising campaigns, on-site experiential marketing activities, immersive installation art, and sponsored or branded venues built (or retrofitted) to prompt a specific feeling. Think artificial fantasy cities, urban transport turned magical, buildings transformed into playgrounds, whole stores retrofitted as forests, and more.
In recent years, tech-driven initiatives using VR, AR and XR have been integrated into immersive marketing activities, amplifying brands’ messages across online and offline environments, and enabling customers to easily interact with immersive campaigns through their own devices.
These are some of our top projects
Why work with us
Benefit from our expertise at the interface of creative minds and brand goals.
What our experts recommend
From what I have seen in the past 10 years, the best immersive experiences are those that use creators and artists to build fantastic synergetic and immersive art installation pieces that are exaggerated in size and use the very latest technologies: sound sensors, augmented reality, virtual reality, or mixed reality, as well as projection mapping or general multi-sensorial installations. Immersive marketing campaigns succeed when brands give the artist enough freedom to experiment and come up with fresh concepts. Ultimately, their reputation as an inventor relies on how unique their creations are.
Frequently asked questions
Quick answers to queries you may have
How can immersive marketing techniques help build relationships with customers?
When do you recommend using a branded immersive experience?
How long does it take to create a branded immersive experience?
What does an immersive branding experience cost?
What are the different types of immersive installations that my brand could use in our next campaign?
What role do creators and artists play in making these immersive experiences happen?
Other artistic services
Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!