What is AR graffiti or street art?
Augmented reality graffiti, or AR street art, is the natural result of the combination of new augmented reality technologies and graffiti art. This fusion creates a mixed reality, where there is both the physical artwork (street art mural) and the virtual experience of it, usually accessed via an electronic device (tablet or phone) connected to the internet.
AR murals rebel against the overloaded public space, where all kind of signs battle for attention. They invite the observer to examine the artwork and the message behind it.
AR murals have proven to be a fantastic tool for advertising. They aren’t invasive or too in-your-face because they look like regular graffiti murals when viewed with the naked eye – but once a device scans the mural, the art jumps into life. Additionally, with the aspect of gamification, these murals can become hyper-interactive, causing your target group to playfully engage with your brand. An AR mural with a strong concept is a highly effective way of multiplying a campaign’s reach digitally and into social networks.
Although the technology has been around for years, the adoption of AR by the scene is just in its early beginnings. We envision many new art forms emerging in the public urban art scene, and AR graffiti artists, with the use of new AR technologies, will also pioneer the form’s usability, making it more accessible to everyone.
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What our experts recommend
The most successful AR marketing campaigns I have seen so far have the right dose of gamification to maximize engagement and measurability, as well as a well-executed hybrid campaign: online and offline. The most effective distribution channels for an AR-powered marketing campaign include: street marketing with an AR Mural or public installation, POS marketing placing the AR design on the packaging or product itself, and web-based promotion on social media.
We love helping brands and artists create beautiful outcomes together, and seeing both sides walk away with a smile.
Frequently asked questions
Quick answers to queries you may have
How is an AR mural viewed? How does it work?
How long does an artist need to produce an Augmented Reality street art mural?
How much does it cost to produce an AR mural or installation?
What are the use cases for AR in the fields of marketing and advertising?
What is the benefit of using an AR street artist in an out of home advertising campaign?
How can I measure the ROI of my advertising campaign if I use an AR out of home mural?
Other artistic services
Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!