What is mural or graffiti advertising?
Out of home advertising with graffiti has been proven to engage audiences from the very first moment, as the artist lifts the brush – or spray can – to start their mural. It becomes an effective way of grabbing people’s attention, and an Instagram moment that attracts audiences online as well as in-person.
Hiring contemporary street artists to hand-paint a mural that highlights a brand or a company’s message, while people take photos or interact with the mural (see AR murals), combines out of home advertising with an important experiential aspect – one that’s started to receive a lot of attention in recent years.
That the painter is a real urban artist, painting live on the street where passers-by and neighbors can watch the progress step-by-step, is something that out of home advertisers have increasingly focused on. Another aspect that makes hand-painted graffiti murals attractive to conscious advertisers is the fact that no printing is needed, in contrast to traditional printed billboards that use non-eco-friendly materials like non-recyclable vinyl, toxic ink and glue.
Because of the artist’s astonishing skills, there’s a high chance that a spillover effect will happen and the art will make a big splash on social media networks – increasing reach far beyond the offline mural.
In the past decade, renowned brands such as Polo Ralph Lauren, Netflix, Sony, and Adidas have hired top street artists for their out-of-home advertising campaigns, with great hybrid success: online and offline.
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Why work with us
Benefit from our expertise at the interface of creative minds and brand goals.
What our experts recommend
Our matchmaking service ensures that you’ll work with an artist who fully understands your brand message and visual identity, and who has the sensitivity and skill to fuse it with their own artistic style. In my eyes, this is the best way to authentically and effectively let art transport your campaign message to a large crowd of people. We can help you create a memorable out-of-home experience through creative storytelling, and raise curiosity and excitement from early on in the artistic process. The more heart and soul goes into your ad, the more likely that jaws will drop – which means more visitors at the wall, more photos, more shares, more likes… more reach, more visibility, more impact.
We love helping brands and artists create beautiful outcomes together, and seeing both sides walk away with a smile.
Frequently asked questions
Quick answers to queries you may have
What are the advantages of mural advertising?
What are other names for mural advertising?
How much does street art mural advertising cost?
What is the usual duration of a graffiti advertising campaign?
How long does it usually take an artist to paint a mural with graffiti advertisement?
How do I find an appropriate wall or environment to place my ad?
Other artistic services
Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!