What is installation advertising or installation marketing?
Installation marketing or advertising is the art of using creative installations to promote a message or product, or to raise awareness of a brand. Also known as experiential marketing installations or ambient outdoor advertising, this form of marketing can be used both indoors and in outdoor public spaces.
The purpose of installation advertising is to grab the attention of the passer-by, ideally generating a shareable moment for social media – aka an Instagram moment.
In the last 30 years, installation advertising has become a preferred marketing strategy of global top brands, as these campaigns wow people on-site and simultaneously reach a whole new audience through going viral. If successfully done, a well-rounded marketing campaign involving branded art installations can be super powerful and cost-effective, given the installations’ unexpected nature and the organic virality they can generate online.
These are some of our top projects
Why work with us
Benefit from our expertise at the interface of creative minds and brand goals.
What our experts recommend
Depending on your budget, multi-sensory installation pieces, often tech-based, are a fantastic option. They offer your target customers an experience unlike any they’ve had before.
Frequently asked questions
Quick answers to queries you may have
What is a brand installation or branded installation?
What is the goal of a branded installation?
Can a brand installation be interactive?
What does a branded art installation cost?
How long does it take to build the installation?
Is it legal to advertise with a branded installation in a public space?
Other artistic services
Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!