Netflix Ecstasy-pills installation
Installation Advertising
Promote your brand and enhance your marketing strategy with the power of art installations
Installation Advertising
Promote your brand and enhance your marketing strategy with the power of art installations
What is installation advertising or installation marketing?
Installation marketing or advertising is the art of using creative installations to promote a message or product, or to raise awareness of a brand. Also known as experiential marketing installations or ambient outdoor advertising, this form of marketing can be used both indoors and in outdoor public spaces.
The purpose of installation advertising is to grab the attention of the passer-by, ideally generating a shareable moment for social media – aka an Instagram moment.
In the last 30 years, installation advertising has become a preferred marketing strategy of global top brands, as these campaigns wow people on-site and simultaneously reach a whole new audience through going viral. If successfully done, a well-rounded marketing campaign involving branded art installations can be super powerful and cost-effective, given the installations’ unexpected nature and the organic virality they can generate online.
Selected projects
These are some of our top projects
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Marketing installation for Bikini Berlin
Giant astronaut festival installation
Installation Marketing for GLO tobacco
Branded installation for Johnnie Walker
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Indoors ambient Glass installation Berlin
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Ecstasy-pills Installation for Netflix Bikini Berlin
Installation Advertising for PRADA
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Experiential Marketing for Hendricks gin
Why work with us
Benefit from our expertise at the interface of creative minds and brand goals.
Art installations expertise.
We are pros at connecting brand briefings with installation artists.
Network of the best installation artists.
Our network of +1000 creators includes some of the globe’s top installation artists.
Fast solutions and ideas for urgent pitches.
We understand your tight timeline and are ready to provide quick solutions.
+10 years’ experience with global brands.
We have worked with +100 top brands in the past 10 years.
We take care of everything.
From finding the right installation suppliers and handling communication, to location scouting, city permissions, contracting and more, we’ve got it.
Value-based matching with the right creative.
We believe that the best creations are made when artists and brands are on the same page value-wise. We make sure this happens.
Expert tip
What our experts recommend
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For a successful campaign using experiential marketing installations, or any form of installation advertising, the right location is make or break. I recommend allocating part of your budget to location scouting and the permission process, in order to ensure a smooth run when the installation artists or the interactive installation companies step in to work their magic, bringing the space to life. In a well-frequented area, spectators are likely to gather, come back on following days to witness the process, and share the making of the installations on social media – which might also result in local media picking up the story.
Depending on your budget, multi-sensory installation pieces, often tech-based, are a fantastic option. They offer your target customers an experience unlike any they’ve had before.
Depending on your budget, multi-sensory installation pieces, often tech-based, are a fantastic option. They offer your target customers an experience unlike any they’ve had before.
Frequently asked questions
Quick answers to queries you may have
What is a brand installation or branded installation?
A branded installation is a large, commonly tri-dimensional art installation that is presented as part of a brand message, often in the context of a marketing campaign.
What is the goal of a branded installation?
The goal of a branded installation is to grab the customer’s attention and engage them in an authentic and original way, creating an unforgettable experience in connection with the promoted brand.
Can a brand installation be interactive?
Yes, a brand installation can be interactive. Most branded installations are perfect photo moments, highly Instagrammable. Many brand installations are walkable, immersive, participatory, or even gamified.
What does a branded art installation cost?
The cost of a branded art installation varies depending on several factors: the size, the creator, and the location. It can range from 5,000 - 200,000 €, and may cost more if it involves expensive technologies (for example, video mapping projections, multi-sensory technologies, and AR/VR).
How long does it take to build the installation?
If time is a crucial factor, we can develop art installations that only require a short amount of time to assemble; usually a few days. Alternatively, a solution might include assembling parts of the installation beforehand to spend less time on-site. However, larger and more complex concepts or constructions can take up to a few weeks, and in rare cases even months. This is particularly likely if many details are involved, or certain elements have to be built beforehand, e. g. welding work.
Is it legal to advertise with a branded installation in a public space?
City permissions are generally needed when building a branded installation for advertising purposes. Get in touch and we can advise you on this topic.
Other artistic services
Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
Contact us
Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!
