Interactive 3D art
Interactive 3D art
What is 3D street art?
3D street art is a form of urban art. The artist creates anamorphic paintings on the ground or on a wall – anamorphic means that through distortion they are designed to create a fascinating optical illusion when viewed from one specific vantage point.
3D street art, or pavement art, has been a fantastic tool for advertisers in recent decades. Often called 3D art advertising or 3D graffiti advertising, this form of marketing is a winner when it comes to sparking interaction with people and creating photo opportunities for both adults and children.
3D pavement art is believed to have originated in Italy in the 1600s. First introduced by nomadic artists called Maddonari, 3D pavement art is now a celebrated form of street art – appreciated by many but practiced by few, precisely because of its complexity and difficulty. The best Maddonari or street painting artists have been honing their skills for decades, and are usually busy jumping from city to city, creating art for festivals and client commissions across the globe. Given the high demand for this artistic solution for advertisement, and the limited number of artists offering this service, it is advisable to plan a 3D street painting campaign a few months in advance.
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Why work with us
Benefit from our expertise at the interface of creative minds and brand goals.
What our experts recommend
3D street advertising doesn’t get old, and won’t get older. I see a younger generation of 3D street artists emerging who have great talent and are interested in providing brands with even more impactful and efficient services, choosing materials that are non-toxic and more durable, and using portable surfaces.
Frequently asked questions
Quick answers to queries you may have
What are the types of 3D street art?
Why is 3D street art good for advertising?
What is the ideal size of a 3D street art piece?
How much does a piece of 3D street art cost?
Does a 3D painting need it to be painted directly onto the ground, or can it be painted onto a mobile surface?
How durable is a 3D art piece?
Other artistic services
Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!