3D street art is a form of urban art. The artist creates anamorphic paintings on the ground or on a wall – anamorphic means that through distortion they are designed to create a fascinating optical illusion when viewed from one specific vantage point.

3D street art, or pavement art, has been a fantastic tool for advertisers in recent decades. Often called 3D art advertising or 3D graffiti advertising, this form of marketing is a winner when it comes to sparking interaction with people and creating photo opportunities for both adults and children.

3D pavement art is believed to have originated in Italy in the 1600s. First introduced by nomadic artists called Maddonari, 3D pavement art is now a celebrated form of street art – appreciated by many but practiced by few, precisely because of its complexity and difficulty. The best Maddonari or street painting artists have been honing their skills for decades, and are usually busy jumping from city to city, creating art for festivals and client commissions across the globe. Given the high demand for this artistic solution for advertisement, and the limited number of artists offering this service, it is advisable to plan a 3D street painting campaign a few months in advance.