What is street marketing?
Street marketing is a type of urban marketing or guerrilla marketing favored by large and small companies alike. Street marketing stands out from other types of marketing because combining a creative idea with technologies like social networks can be very cost effective (low-cost, high-impact), given the tendency of inventive campaigns to go viral.
The network effect of a street guerrilla marketing campaign depends on how unexpected the creative or artistic action is. Complexity should be avoided. The simpler the better.
As these kinds of campaigns are on the streets, for the public, they tend to be simple in nature. They need to be understood by everyone and to be as obvious – but brilliant – as possible.
Street marketing artworks are generally made out of urban elements found in public spaces, like stop signs, sidewalks, zebra crossings, bus stops, or even just public walls or floors. Because of their public nature, street guerrilla promotional stunts generally require permission from the local authorities to be deployed.
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The beauty of it is that the price is still much lower than what you pay for ads on Google or social media – so even the small guys can put together street marketing campaigns. What’s also fascinating about guerrilla street marketing is that the best ideas are those that are 100% authentic, grassroots-level, and popular with everyone, regardless of income level, age, skin color or gender.
Frequently asked questions
Quick answers to queries you may have
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Our global network of visual artists is constantly innovating, using a variety of materials, methodologies, tools, and concepts – from strokes of paint to snippets of code.
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