What is projection mapping advertising or marketing?
Projection mapping advertising is a tech-based marketing technique where animated 3D video mapping is projected onto surfaces – usually those which are large and uneven. With this superposed video projection technique, the surface, building or object appears to be moving or coming to life, creating a wow-moment for people nearby. In recent years, projection mapping advertising has proven to be a fantastic tool for generating brand awareness and engagement.
Many brands who choose projection mapping advertising for their marketing initiatives also decide to make it interactive and immersive, offering the audience an unforgettable experience that they’ll be keen to share with friends – and on social media. This means projection mapping is a great out-of-the-box marketing tool with proven positive ROI. Well-made projection mapping on large surfaces requires significant expertise and sizeable budgets.
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Why work with us
Benefit from our expertise at the interface of creative minds and brand goals.
What our experts recommend
As someone who has been working with brands to communicate powerful messages for over 10 years, I have to say that video mapping advertising is one of my favorite ways of engaging with locals, and sharing with them a message or a story that will definitely stick in their minds.
Frequently asked questions
Quick answers to queries you may have
How much does projection mapping cost?
How do you create content for projection mapping and can it be adapted to a briefing?
What should the video mapping be projected onto?
What are the use cases for projection mapping?
Do I need a permit for a video mapping advertising installation in a public space?
How long does it take to set up a projection mapping installation?
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Feel free to reach out to us for any of our services above. We're also open to requests for topics beyond those we've listed. Our team in Berlin will get back to you as soon as possible. If you already have a specific project you'd like to brief us on, please click "Send briefing". Talk soon!