PENNY: A successful supermarket transformation with urban art
What happens when a supermarket meets some of the best street artists in Berlin?
“With this PENNY market, we intend to dedicate something truly unique to Friedrichshain that visually blends into the neighborhood and reflects the life around it. Of course, this includes the lively street art scene which has found its place in our market through the outstanding artworks of five local artists. The motifs are authentic, vivid, colorful and stand for everything that we want our PENNY BOX80 to express. “ – Sascha Fischer, PENNY
See how Fabifa, together with other 4 female street artists, helped Maybelline communicate a message to the local women in Berlin.
Behind the scenes
Other colorful projects include Rita Hora, Thomas Sabo and artist Nasca Uno collaborating in a fashion event in Berlin.
A walk through the market
“PENNY BOX80 is a very special project for us. A wild, colorful, modern market, where we were able to translate the lifestyle of such an exceptional city neighborhood as Friedrichshain into a market concept. Everyone involved can be really proud of the result - we definitely are.“ – Thomas Leuschen, TeamWFP
The cherry on top
Yet more proof that graffiti advertising is turning heads around the world!
See how other brands are incorporating graffiti and street art into their out-of-home advertising budgets using unusual ideas like reverse graffiti.
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4 of the best street art advertising campaigns
From rags to riches: The process and costs of mural advertising
Thomas Sabo x Rita Ora: Fashion Week meets street art
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Making the World a Better Place: Examples of Mural and Graffiti Advertising
The clean art craze: reverse graffiti is the transient artform responding to urban dirt
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