Creating Augmented Reality marketing trends that endure
But it turns out the zombie wasn’t real – or at least it wasn’t there in the (reanimated) flesh! Ever heard of AR marketing trends? You saw the zombie on a big screen, a mixture of the real and the virtual. To frame it differently: you just experienced one of many augmented reality marketing examples, way too close to reality.
In 2014, Sky Austria teamed up with Fox to pull off an early coup among AR marketing trends, horrifying people in Vienna for a couple of days. With over two million hits on YouTube, the video promoting the series The Walking Dead went viral and other brands such as Pepsi quickly followed the public transport idea.
A successful AR campaign is not just a gimmick. Ideally, it inspires the user to engage in a long-term interaction. It’s more than additional content found on a website; it is said content brought to life. To illustrate, let's check out a recent AR marketing trend in the food industry. Companies such as Kabaq help restaurants create AR models of their offers. Simply by scanning a QR code, the client can check out the entire menu in a surprisingly realistic animation, getting additional information such as nutritional values.
Burger King took culinary AR marketing trends to another level in 2019 with the campaign Burn That Ad. They created a feature on the Burger King App allowing clients to get a free Whopper, simply by “burning” their competitors' ads digitally. This AR marketing example brings together all the aspects of a successful AR marketing campaign. First of all, it's catchy. It’s fun. It’s new and original compared to the existing AR marketing trends. The user needs to get active, so starts looking for advertisements. And the campaign is not only visual, it’s also tasty. In marketing terms: the user experience was enhanced, and the branded interaction was combined with a communication strategy that fits perfectly into Burger King's generally quite forward tone. This is what a perfect AR marketing example looks like.
Related creative stories
Browse through other features, interviews and guides to discover creative brand collaborations, meet innovative artists and creators, find out how new artforms are energizing advertising, & more.
Augmented reality graffiti & AR street art
7 AR artists who are raising the bar for augmented reality art
How can businesses use augmented reality?
Why has augmented reality become important to advertisers?
Alice’s Rabbit Hole: The Future of Augmented Reality in Marketing
How is augmented reality used in marketing?
Send us your briefing
We're excited to hear from you! If you're looking for artistic solutions for your next creative marketing campaign, send us your briefing. We can also help create a killer concept if you're in an early ideation phase. Check out our services for more.