How can businesses use augmented reality?
Through gadgets like phones, tablets, and soon enough glasses and even contact lenses, digital elements can be overlaid on top of the real world – creating magical moments that would otherwise be impossible. With this technology the possibilities are endless.
The prospect of AR
Soon enough, the businesses not using AR in their models and strategies will be the ones missing out; as any experienced marketeer and trendsetter knows, it is very important to stay ahead of the curve.
See also AR marketing trends that endure here.
Where to include augmented reality in your business?
A company’s relationship with new technologies such as AR is crucial to both its back and front office. The most commonly known uses of AR in businesses are found in the front office, which primarily deals with the public and has more direct contact with clients.
The most noticeable way a business can use AR is for promotional purposes. The interactive aspect of AR is proven to increase user engagement, with 50% of users spending more than 2 minutes interacting with an advert. Some examples of promotion using augmented reality include try-on advertisement, interactive product placement and AR murals on busy urban streets.
Today, one of the most popular uses of AR in the front office of businesses comes in some form of entertainment. Many of us will have encountered an AR advertising campaign disguised as entertainment, such as Taco Bell’s hilarious and unforgettable Snapchat filter. This serves as an example of another smart way to implement AR in a business: entertain your clientele. It’s hard to discuss the popularization of AR and even AR advertising without mentioning Snapchat – for years, they’ve brought us interactive games and campaigns for movies, restaurants, drinks and many other businesses through their AR filters.
Have a deeper look on how AR is being used by marketeers.
AR will change the world as we know it
“I believe that AR in general and AR wearable display systems with computers built-in is the future of computing; mobility, hands-free. The whole world opens up when you can connect the digital world to the real world.”
- Paul Travers (founder of Vuzix, a company pioneering VR/AR displays and software).
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